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Mar 14

GoDaddy Web Site Builder and Search Engine Optimization? Don’t also Bother!

Once the title implies, this website post describes GoDaddy Website Builder to our experience (aside from its variation – “Personal”, “Business” or “Business Plus”) although we had been wanting to increase the on-site Search Engine Optimization of a customer. Its function is certainly not to harm GoDaddy’s reputation but alternatively to aid small businesses understand that GoDaddy’s site Builder is not this content administration system (CMS) this is certainly suitable for attaining the salient online existence that is therefore vital for small enterprises’ survival in this extremely competitive age.

As always, during our analysis that is preliminary of client’s situation, we made a listing of conditions that required action. Among others, the robots.txt file was not configured properly, there were two versions of the true website plus one would have to be 301-redirected to another, there was no Schema.org implemented to markup our client’s company data, reviews and services and products, no map pointing towards the Bing+ regional listing had been embedded, etc.

We knew that the web site ended up being hosted on GoDaddy’s web site Builder, which we’d no knowledge about, so our concept would be to make an effort to perform the optimizations upon it of course unsuccessful – move the web site to WordPress and regular web hosting.

That which we learned is the fact that while being the way that is cheapest to host an internet site on GoDaddy (that makes it an exceptionally cheap choice completely), the web site Builder didn’t permit you to perform just about any action that an everyday web hosting will allow you to definitely. GoDaddy promote their device because the option that is best due to their non-technical consumers – a very easy tool with 100per cent hassle-free setup and upkeep to give you your enterprise with a cushty fundamental web site.

This is certainly true (the “comfortable basic website” component may be argued), nevertheless it is simply just what a WordPress website hosted with regular web hosting services offers you, too, except WordPress is nowhere near as limiting. The following is my advice to all or any business that is small – don’t get intimidated by exactly just just how “technically demanding” it really is to put together a WordPress website and “undersell” your web existence to a web page Builder site. Also in the long run if it is a tiny bit more complex to setup and maintain a WordPress site, even if you have to pay someone a few hundred dollars to do so (which is a completely reasonable price for the task), it is worth it. GoDaddy’s Website Builder is too restricting SEO-, design and development-wise also for the many modest consumers.

The absolute most shocking component about GoDaddy site Builder is the fact that you don’t have use of the FTP therefore the database. You are able to imagine the restricted abilities that derive from this type of limitation. As an example, and even though there was a robots.txt file this is certainly filled in with GoDaddy’s default settings (the images folder is disallowed by default – how cool is that!), they have been unchangeable as the robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to fix the Robots.txt rules they replied that this is not something they support for us but unfortunately. The client rep stated straight that the goal of GoDaddy site Builder would be to assist fundamental users develop a website that is basic something such as a small business card. So anything “too advanced level” will be impractical to implement – exact same is true of our recommendations to 301 redirect among the house pages to another (the .htaccess file is inaccessible because we don’t get access to the FTP), custom HTML code can’t be inserted, etc. so essentially the concern that arises is “what can one actually do with GoDaddy Website Builder to implement at the least some basic SEO?”. Well, you can easily still:

  • Write quality content that is high
  • optimize your titles on pages
  • optimize the tags that are heading
  • edit the meta information (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become within the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that in the event that you take to to implement Schema.org markup that could be impossible because each time you insert the rule, the “itemscope” feature just gets stripped away, making the code invalid – one other attributes remain intact though)

Our Suggestion

Everything we proposed to the customer would be to migrate their GoDaddy site Builder built web site to WordPress so we can implement all our SEO recommendations. The key concern he previously had been that keeping their site will end up very difficult for him because he would need to learn how to cope with WordPress. We made a decision to provide him a consultation that is free get their means around WordPress which can be certainly not far more tough to handle than GoDaddy Website Builder.

We suggest you buy hosting from a well-reputed company and use WordPress as a CMS if you are a small business owner and are looking for an easy way to create and maintain a website. In that way you will definitely manage to fully use website builder awards Search Engine Optimization guidelines without the limits.

Do you have got any experience with GoDaddy Website Builder? Please, comment below!

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